LAST MODIFIED: July 17, 2023
Edinburgh Dog Behaviour Ltd is a company registered in Scotland (company number SC747208) with a registered address of 69 Queens Gardens, East Calder, West Lothian, EH53 0EG (‘we’, ‘our’, ‘us’ in this privacy statement).
Edinburgh Dog Behaviour Ltd is responsible for collecting, processing, storing and safe-keeping personal and other information as part of providing a service and carrying out our regular business activities. We manage personal information in accordance with data protection legislation including the Data Protection Act 2018 and we are registered as a Data Controller with the Information Commissioner’s Office Registration Reference ZB276743.
Any questions regarding our processing of personal data should be directed to us via firstname.lastname@example.org.
Data processing principles
We take protecting online privacy and data security seriously. Please read the whole of this statement carefully as it sets out our approach to processing personal data including what information we may collect from you, how we may use it, store it and protect it, and your rights as a data subject.
Our Privacy Statement governs any kind of processing where we are acting as a data controller or co-controller (including collection, use, transfer, storage and deletion) of personally identifiable information (any information that may be used to identify a physical person, and any other information associated therewith) about natural persons. This statement applies to our processing of data collected through any means, actively as well as passively, from persons located anywhere in the world.
We are guided by the following principles when processing data:
- We will only collect data for specific and specified purposes;
- We will not collect data beyond what is necessary to accomplish those purposes; we will minimise the amount of information we collect from you to what we need to deliver the services required;
- We will collect and use your personal information only if we have sensible business reasons for doing so, such as making available to you our services and products;
- We will not use your data for purposes other than those for which it was collected, accepted as stated within our policy, or with your prior consent;
- We will seek to verify and/or update your data periodically and we will accept requests from you for amendment of the data held;
- We will apply high technical standards to make our processing of data secure;
- Except otherwise stated, we will not store data in identifiable form longer than is necessary to accomplish its purpose or as required by law.
How we collect and use personal data
Most personal information is provided directly and voluntarily by you when you engage with us in order to enquire about, or purchase, our services or products. We will collect information from you when:
- You contact us for information via our website or social media channels, by phone or email;
- You purchase our services or products;
- You sign up for our newsletter or mailing list;
- You post on our social media channels, website or blog;
- You work with us in a commercial capacity;
- Your data is shared with us from a third party such as a referring veterinary surgeon or other dog professional.
We collect this information in order to make available to you our services or products and to communicate with you in relation to our services or products. We may use the information collected to:
- Allow us to process a booking for a service or product you purchase;
- Create a profile for you on our database;
- Send you our newsletters and/or provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
- Respond to enquiries you make about our services or products;
- Ask you to take part in surveys or quiz events;
- Ensure that content from our site is presented to you in the most effective manner for you and your computer or device;
- Allow you to access and utilise the service or product you have purchased from us;
- Notify you about changes to our services or products;
- Get feedback from you regarding the quality of our services or products.
We will not sell or lend your personal data to third parties, or share your personal data for marketing without your express prior and written consent, and only when we believe that passing on such information would be of benefit in your dog’s treatment (for example if you ask us to liaise with your veterinary surgeon).
What information we collect
In accordance with Data Protection Legislation we only collect and process information which we require to meet the specific purposes as stated above. The information we may collect about you could include, but is not limited to:
- Contact details;
- Personal details and identifiers;
- Bank details and financial information;
- Details about your occupation and business;
- Details about your lifestyle and social circumstances;
- Details about how you use our website including technical data such as IP address.
Occasionally we may ask for special category data if necessary for delivery of a particular service or product, such as medical information. As per our Data Processing Principles we will only ask for information that is necessary to deliver our services, and therefore we encourage you not to provide us with personal data or special category data which we do not ask for.
How we store your information
We have in place appropriate technical and organisational measures to ensure the security, confidentiality, integrity and availability of personal data we control. Your information is securely stored on password protected hard drives at the company’s registered address. The hard drives are accessible only to our employees and are stored in a locked filing cabinet.
We also have in place appropriate procedures to handle any potential Personal Data Breaches, in accordance with Data Protection Legislation. Any such breaches will be reported to the relevant supervisory authority and notified to the affected data subjects where we are legally required to do so.
We will only keep your personal data for as long as is necessary to meet the requirements for which it was collected. This will vary depending on the nature of the requirements and the processing. After this period of time we will delete your personal data unless there is a legitimate business reason to retain all or parts of the data we hold.
Where enquiries are received and services are not purchased, we will hold your data for no longer than 6 months at which time your data will be deleted from our records. You have the right to request erasure at any time however and can do so in writing by contacting email@example.com.
LEGAL BASIS FOR PROCESSING YOUR DATA
The General Data Protection Regulation (GDPR) provides that processing of your data shall only be lawful if and to the extent that at least one of the following applies:
- You have consented;
- For the performance of a contract;
- For compliance with a legal obligation which we must perform;
- To protect the vital interests of your or another person;
- It is in the public interest;
- It is in the legitimate interests pursued by us or a third party.
We collect data for the purposes set out above. All personal data is managed to ensure that it is either erased from our system when it is no longer required for the purpose for which it was collected, retained for legal reasons or minimised and retained.
Any special category data collected from you has special protection and is limited to that permissible by law. In all instances where special category data is collected we will obtain your express consent.
LINKS FROM OUR SITE
We may send you marketing emails and communications when you have opted in or otherwise given consent for us to do so. We will make it as easy as we can for you to opt out of unwanted processing, providing it does not restrict our ability to provide you with the primary service you have requested.
Please note if you wish to unsubscribe from any marketing emails that you have signed up for, you can do so by emailing firstname.lastname@example.org or clicking onto the unsubscribe link on the marketing email that was sent to you. It may take 24 hours for this to become effective.
WEBSITE ANALYTICS & TARGETED MARKETING
We use website analytics to provide the best user experience and service to you and to evaluate and improve our site. We utilise third party data analytics service provider google analytics to improve our visibility and to monitor website browser behaviour and navigation across our site.
These third-party data analytics service providers collect this information using cookies on our behalf in accordance with our instructions and in line with their own privacy policies. Our service providers may collect the following data about the way you use our site, which will almost always be anonymised and aggregated before reporting back to us:
- Number of visitors to our site;
- Pages visited whilst using the site and time spent per page;
- Page interaction information, such as scrolling, clicks and browsing methods;
- Source location and details about where users go when they leave the site;
- Page response times and any download errors;
- Technical information relating to end user devices, such as IP address or browser plug-in
From time to time we may use the information collected about you to present you with targeted advertisements using platforms such as Facebook, Twitter, Google and/or Instagram.
CHANGES TO OUR POLICY & FUTURE PROCESSING
We do not intend to process your personal information except for the reasons stated within this privacy notice. We reserve the right to update this Privacy Notice from time to time. Where appropriate, we shall contact you to notify you of any material changes to the Privacy Notice. You should also refer to our website periodically so that you may access and view our updated Privacy Notice. This will ensure that you understand how we are using your personal data and your legal rights around our usage of such personal data.
If you have any questions or concerns regarding our data protection or privacy policies, please contact us at email@example.com and we will be happy to respond to any concerns.
Should you still have concerns about the way in which we manage your personal data then you should contact the relevant supervisory authority, which in the UK is the Information Commissioner’s Office: Contact us | ICO